Black Eyed Saint

Read About Just About Anything

Steve Lesnard, Digitalized Marketing May 2, 2019

Digital and online platforms have changed the way brands market their products. Most businesses are now focused on marketing their products on social media platforms and using digital mediums instead of traditional outdoor advertising and word of mouth. The use of digital mediums for advertising has numerous benefits. However, Steve Lesnard believes that not every brand knows how to use these digital mediums for effective marketing. Most brands do not leverage digital mediums properly, and this does not produce positive effects for the brands. Steve Lesnard believes the brands that leverage digital mediums properly are those that place the needs of the consumers first and the only priority. Also, brands that use a clear strategy that outlays clear benefits are often successful.

Steve Lesnard has come up with two principles that brands can use to leverage digital mediums effectively. The following are the two principles.

  1. Keep it simple to make it memorable

A good marketing strategy is one that is simple and understandable. A brand should aim at having a clear strategy where the story is right, and consumers can easily comprehend it. Most consumers go for products that have outlined clear benefits and use simple slogans that are memorable. Simple slogans are more memorable because they are short and straight to the point. The slogan also communicates to consumers the value of the product and what they receive from purchasing it. An exceptional example of a brand that has used this principle is iPod through their slogan.

  1. Bring it to life, Make it real

This principle focuses on the consumer and Steve Lesnard advices brands to bring their products to life. Some of the elements that a brand can focus on to bring a product to life include how to use it, what it does and how does it look on the body. For instance, if one is marketing coolers, the video production needs to show how the consumer would use it in their day to day life. This means showing how it can cool and warm water and how one can enjoy cold water after a long day. This alone brings the product to life.

No Comments on Steve Lesnard, Digitalized Marketing
Categories: Founder

Oren Frank: Talkspace Brings On Chief Medical Officer October 30, 2018

Talkspace a new innovative startup company that is offering therapy online has reached 1 million users. Founder and CEO, Oren Frank as stated the company is generating tens of thousands of dollars in revenue over the past years. The company gives users the opportunity to share their mental health concerns directly with a health professional via video or through text messaging. The company is the first of its kind and seems to be swooping the market. Mental health issues have become more talked about recently in the media and among employers. Several people have continued to suffer in silence and never get the help that they need. Talkspace is a revolutionary idea when it comes to seeking help from a therapist.

Oren Frank hopes to grab the interest of corporations. Employers have begun to understand the effects of mental illness when it comes to helping their staff members. Many are beginning to step up and find solutions. Talkspace has partnered with it’s first employer organization in the past months. Talk space has also recently hired Neil Leibowitz, who used to be the medical director at United Health. He is responsible for helping Talkspace increase its corporate interest and ultimately allow the business to administer prescription medication to patients through their video system.

There has been no word on what types of drugs Talkspace therapists would be allowed to administer. Oren Frank continue to helm the lead of the company by addressing the many issues about mental health and encouraging those to get help. In his twitter posts he makes a reference to Facebook, who is currently receiving backlash from its users, by stating that “ there is no human on the other end.” In another post Frank acknowledges the article addressing teens suffering from ADHD after spending too much time on social media. He lets them know, “we are here to help” and provides a link to Talkspace.

Talk space just changing the way we view reaching out to a therapist when dealing with mental health issues. It’s platform offers privacy when chatting directly through the video system or one’s smartphone in a series of text messages.

No Comments on Oren Frank: Talkspace Brings On Chief Medical Officer
Categories: Founder